subaru-autoshow_LANDING.jpg

Subaru Autoshow Brochure

OVERVIEW

AGENCY: Designory, Inc.

CLIENT: Subaru of America

ROLES: Art Direction/UI Designer

TEAM: Creative Director, Art Director/UI Designer, UX Researcher, Strategist, Developer & Project Manager

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Designory, Inc. is an advertising agency that curates storytelling content for automotives and other areas of product.

Designory, Inc. is an advertising agency that curates storytelling content for automotives and other areas of product.

SUBARU is a global automotive brand that produces cars that focuses on safety and reliability.

SUBARU is a global automotive brand that produces cars that focuses on safety and reliability.

BRIEF

SUBARU ask the Designory to create an online brochure that would be linked to at their booth during the upcoming autoshows across the USA. They required the design to have:

  • a mobile driven approach

  • have enough information to replace the print brochures

  • easily digestible with a simple ui

  • have both top tier information along with an option for a deeper dive

  • a competitor comparison chart

  • enticing design elements

GOALS

  1. Create a mobile experience that was information dense

  2. A web app that was visually interesting to keep someone’s attention when they are at a trade show

  3. Simple to navigate and easily digestible

  4. Light weight load speeds for on the go viewers

DEFINING THE AUDIENCE

  • The Considering Shopper*: someone who is on the fence about Subaru and looking for more information

  • The Aware Shopper*: knows about Subaru, but needs more information to convince them that Subaru is the right choice

  • The Auto Enthusiast*: loves Subaru-without a doubt- and just wants to geek out with the new releases

* Names/Concepts created by Strategist reworked by Sarah B.

THE RESEARCH

  • Offering a “save for later” feature would be beneficial

  • Need to make the experience as easy to absorb as a print brochure

  • For these specific users they would ultimately use the web app as a tool throughout the trade show to compare other brands

THE VIBE

  • Adventurous- visuals showcasing the new models

  • Minimal yet immersive

  • Incorporating gifs/videos where able- without losing load speeds

  • A good medium of lux and nature enthusiasts- but not Jeep

 

WIREFRAMES

Designed by Sarah B. / Map Flow Built by UX Researcher & Sarah B.

 

TESTING

  • Most time spent on comparison chart

  • People would like independent third party reviews

  • People wanted more models included along with safety and pricing information

 
 

CONCLUSIONS

  • The messaging was consistent with what the client was asking for

  • The design was engaging and interesting to explore

  • The comparison charts were a success with consumers and client